Own Your Google Ads.
Powered by Your Own AI.
I install a Google Ads operating system, powered by your own AI, so you can launch, monitor and improve your ads in-house, without paying an agency to manage them month after month.
Free 20-minute Google Ads Ownership Call · No obligation
There's now a third way to run Google Ads.
Someone else manages it. You pay an ongoing fee.
You keep control, but have to learn and manage everything yourself.
You own the account, data and AI. I install the system that helps you operate it.
Don't rent the capability. Own it.
Measure. Connect. Operate.
Measure
Conversions, calls, forms, Tag Manager and GA4 checked and configured correctly.
Connect
Your own AI connected to the relevant Google Ads, analytics and website environment.
Operate
Weekly optimisation, anomaly checks, decision guardrails and a running memory of what's already been tried.
What gets installed.
Weekly Optimiser.
Your deeper performance, search-term, Quality Score, budget and CPA review.
Pulse Check.
A lightweight twice-weekly scan for anomalies.
Escalation Rules.
Clear guardrails for what the AI recommends, what needs your approval, and when to stop.
Decision & Learning Log.
A running memory of decisions and reasoning, so it doesn't start from scratch every week.
Configured around your actual account, not handed over as generic prompts.
I built this because I wanted it for my own business.
Chartered Accountant
Co-Founder, Precision MSK Health
I'm Cal Shelton, a chartered accountant and co-founder of Precision MSK Health, which acquires and runs MSK clinics, currently two in London.
After years of paying agencies while still feeling disconnected from what was happening inside our ad accounts, I started building the capability in-house using AI. That became the system I now install for other business owners: you own the accounts, the data, the AI and the operating system.
I don't keep the system. You do.
client
"In the session, I sorted out conversion tracking and Google Tag Manager, and it's already helped streamline my Physio and Women's Health ad campaigns. It's a really good, useful setup for small business owners who need a helping hand that doesn't cost the earth."
Want this installed in your business?
See if this fits my business →Choose your installation.
Prices are open below. Either button books your free Ownership Call first, that's where we confirm which one actually fits before anything's paid for.
For businesses with the foundations already in place who want to take control of Google Ads in-house.
- Measurement and tracking review/setup: GTM, GA4, conversion events, call and form tracking
- Your AI subscription connected directly to your Google Ads (and website where useful)
- Weekly Optimiser, Pulse Check, Escalation Rules and Decision & Learning Log, installed and configured around your account
- Private implementation session
- 30 days of email support
- 30-day system review
For businesses starting or rebuilding Google Ads who also need the conversion environment installed.
- Everything in Own Your Google Ads
- Single-service conversion landing page: one service, one audience, one call to action
- Landing Page Review added to your AI operating system
- Google Business Profile set up or completed using your business info and images
You'll need: your own AI subscription, a Google Ads account/ad budget, and a separate AdKit subscription (currently $29/month, paid directly to AdKit). These aren't included in the installation price, we connect everything together on the day.
Does the AI make changes without me?
No. Everything it proposes is reviewed against your Escalation Rules first, changes to your account only ever happen after you approve them.
Do I need to know Google Ads?
No. The system is designed for business owners who want control without becoming a full-time Google Ads specialist.
Can I use this if I'm starting from scratch?
Yes. That's exactly what the Launch System is designed for, measurement, AI and a dedicated conversion page, all built together from day one.
What AI do I need?
Your own AI subscription, connected to Google Ads through an AdKit subscription (currently $29/month, paid directly to AdKit, separate from my fee). We set both up together during your installation.
Why don't I just do this myself with my own AI?
You can try. What you're paying for is doing it right the first time: measurement configured correctly, your AI given real account context instead of guesswork, and guardrails already built in, rather than the weeks it takes to learn Google Ads, Tag Manager and prompt-writing well enough to trust it with your ad budget.
What happens after installation?
30 days of email support, then a 30-day system review once it's had real account activity to work with.
Ready to own your Google Ads?
Book a free 20-minute Ownership Call. We'll look at where you are today and whether the £2,500 installation or £3,250 Launch System makes sense for your business.
20 minutes · No charge · No obligation